Relais & Chateaux sur IPAD

Since the 13th of December 2012 Relais & Chateaux are present on App Store with its application for IPad. this application is free and disposable in 5 different languages.

it is a real revolution for the group, you can find  on this app more than 15 000 pictures of their 520 hotels and restaurants.

different things are present on the application:

"around me" that list the 4 closer houses from the group with the geolocalisation, plus you have a research mode were you can find any hotel around the world. Then you can select either a country a city or whatever that suit you.
"information pratique" here you can have information about the access the itineraries and also about the local time the weather via Google Maps. and this is here that you can find all the pictures and video of each houses. and you can also share everything on the social media. (Facebook, twitter, linkedin).
"online booking" so you can book your nights wherever you want in the world just with your iPad.
"actuality" to stay informed about the group, the new opening
"publication" to consult each edition of the Relais & Chateaux books.

DIGITAL IQ

The Digital IQ, which means "digital intelligence quotient" can be define as the measure of companies performance in their uses of online medias. it is a kind an assessment based on a ranking, this ranking take in consideration criteria like innovation or creativity and others.

The Digital IQ integrates the 4 followed elements :




The mobile

The mobile represents 20% of the digital IQ activity

It is related to the compatibility, optimization, and marketing on

smartphones, tablets, and other mobile devices

Examples: 

• iOS Applications (iPhone & iPad):

Availability, Popularity, Functionality,

iPad Differentiation

• Android & Blackberry:

Availability, Popularity, Functionality

• Mobile Innovation:

SMS, Geo-local, Instagram,

Other Mobile Marketing Innovation

The site

The site represents 30% of the digital IQ activity

It is related to the efficiency of every brand site 

Examples: 

Site Technology

• Site Search & Navigation

• Reservations

• Property Pages and Destination Guides

• Customer Service

• Rewards/Loyalty Programs

• Social Media Integration




The Social Media

The social media represents 20% of the digital IQ activity

Its efficiency ca be calculated according to specific evaluation criterias such as the brand presence, the community size, the content, or the engagement on major social media platforms on global and select property accounts

Examples: 

• Facebook:

"Likes", Growth, Post Frequency, Applications,

Responsiveness, Content, Interaction Rate,

F-Commerce

• Twitter:

Followers, Growth, Tweet Frequency, Online Voice

• YouTube:

Views, Number of Uploads, Subscriber Growth,

Content, Interactivity

The Digital Marketing

The Digital marketing represents 30% of the digital IQ activity 

Every efforts related to search, display, and email marketing efforts

Examples: 

• Search:

Traffic, SEM, SEO, Web Authority

• Display Advertising & Innovation:

Text & Banner Ads, Retargeting, Cross-platform

Innovation Initiatives, Presence on Emerging

Platforms: Pinterest, Tumblr, Google+

• Blog & Other User-Generated Content:

Mentions, Sentiment, TripAdvisor Reviews

• Email:

Frequency, Content, Social Media Integration,

Mobile Optimization

Morgans Hotel Group

Morgans hotels group from MarieGodard

MyBoutiqueHotel & Air France KLM

I find this very interesting article about the association of MyBoutiqueHotel and Air France KLM i actually didn't know that they made an association.
The concept of AIR France KLM is to collect miles with the program Flying Blue in each trip you make with them, and MyBoutiqueHotel enter in their concept, so right now you can collect miles with MyBoutiqueHotel.
The concept of MyBoutiqueHotel is very simple 1 euro = 1 mile, so if you book 4night for 500 euros for example you will gain 500 miles on your fidelity card.
MyBoutiqueHotel succeeded in this new market never approached by any others hotel chain before so it is a unique advantage for them to reach the Flying Blue program.

I think it is a pretty good idea, as i said there were the first hotel group tho reach this market, moreover most of the customer like this fidelity program so if you combine hotel + flight customers can won more miles in each trip, it is a good reason to choose an hotel from MyBoutiqueHotel group from another one who didn't have any fidelity program.

Over here you will find the link of the article :
 MyBoutiqueHotel s'associe à AirFrance KLM

Hotel Booking Opportunities

The Gogobot Vision

Let's discover together the Gogobot Community !! 
With this little slideshare you will have an general overview of how this website works and what it is about..

Enjoy the explaination we made and it now time to plan your future trips with Gogobot

Gogobot from MC-Charbonnier

Here the direct link to join the website : http://www.gogobot.com