DIGITAL IQ

The Digital IQ, which means "digital intelligence quotient" can be define as the measure of companies performance in their uses of online medias. it is a kind an assessment based on a ranking, this ranking take in consideration criteria like innovation or creativity and others.

The Digital IQ integrates the 4 followed elements :




The mobile

The mobile represents 20% of the digital IQ activity

It is related to the compatibility, optimization, and marketing on

smartphones, tablets, and other mobile devices

Examples: 

• iOS Applications (iPhone & iPad):

Availability, Popularity, Functionality,

iPad Differentiation

• Android & Blackberry:

Availability, Popularity, Functionality

• Mobile Innovation:

SMS, Geo-local, Instagram,

Other Mobile Marketing Innovation

The site

The site represents 30% of the digital IQ activity

It is related to the efficiency of every brand site 

Examples: 

Site Technology

• Site Search & Navigation

• Reservations

• Property Pages and Destination Guides

• Customer Service

• Rewards/Loyalty Programs

• Social Media Integration




The Social Media

The social media represents 20% of the digital IQ activity

Its efficiency ca be calculated according to specific evaluation criterias such as the brand presence, the community size, the content, or the engagement on major social media platforms on global and select property accounts

Examples: 

• Facebook:

"Likes", Growth, Post Frequency, Applications,

Responsiveness, Content, Interaction Rate,

F-Commerce

• Twitter:

Followers, Growth, Tweet Frequency, Online Voice

• YouTube:

Views, Number of Uploads, Subscriber Growth,

Content, Interactivity

The Digital Marketing

The Digital marketing represents 30% of the digital IQ activity 

Every efforts related to search, display, and email marketing efforts

Examples: 

• Search:

Traffic, SEM, SEO, Web Authority

• Display Advertising & Innovation:

Text & Banner Ads, Retargeting, Cross-platform

Innovation Initiatives, Presence on Emerging

Platforms: Pinterest, Tumblr, Google+

• Blog & Other User-Generated Content:

Mentions, Sentiment, TripAdvisor Reviews

• Email:

Frequency, Content, Social Media Integration,

Mobile Optimization