MyBoutiqueHotel & Air France KLM

I find this very interesting article about the association of MyBoutiqueHotel and Air France KLM i actually didn't know that they made an association.
The concept of AIR France KLM is to collect miles with the program Flying Blue in each trip you make with them, and MyBoutiqueHotel enter in their concept, so right now you can collect miles with MyBoutiqueHotel.
The concept of MyBoutiqueHotel is very simple 1 euro = 1 mile, so if you book 4night for 500 euros for example you will gain 500 miles on your fidelity card.
MyBoutiqueHotel succeeded in this new market never approached by any others hotel chain before so it is a unique advantage for them to reach the Flying Blue program.

I think it is a pretty good idea, as i said there were the first hotel group tho reach this market, moreover most of the customer like this fidelity program so if you combine hotel + flight customers can won more miles in each trip, it is a good reason to choose an hotel from MyBoutiqueHotel group from another one who didn't have any fidelity program.

Over here you will find the link of the article :
 MyBoutiqueHotel s'associe à AirFrance KLM