Exercice 1
Exercice 2
Exercice 3
Exercice 4
SOLOMO
4 R : Right People
Right Place
Right Time
Right Activities
Example if a sell tea : woman and men between 25 and 50 years old at the "tea" shop at 4pm (tea time in UK) share a cup of tea with friend and people
the 5 successful elements
Keep it simple
Start with the audience
Share about the audience benefits
add value through utility
build relationship
Exercice 5
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