Reputation Management

1 - What is the relationship between QGI and revenue gains? 

it is a positive reviews and reputation online. it will increase demand and allow hotels to increase prices without losing guests.
 the online reputation drives revenues because the users and reviews are a part of the research process, there are also new behaviors, guests count on rankind and other e-reputation the the hotels (customer discovery path). it is generate demande and we can notice that a good reputation and performance lead to a pricing power.

2 - What person/position in the hotel , is responsible for analysis of pricing changes based on qulaity index changes? 

there are 3 different generations that appear; the first one is the Reservation manager, then after the second one the revenue manager, they have more knowledge on technical aspect than the reservation manager and they also have new tools. the third generation have a new optimal position the demand creation that imply the marketing , the demande capture that imply sales and the demand management that imply revenue management.

3 - What new measurement to measure quality scores to revenue performance? 

the new measurement is the QPI ( quality penetration index) we calculate it like that : 

             Globale Review Index (of my hotel) 
QPI =                                                              
             Average Global Review Index (of competitors)

the QPI compare the guests review performance of an hotel with its competitors. it is based on the global review index that it is itself create with OTAs reviews.

4 - Is ORM the Revenue Maximization of the future?

it have and important role in customer decision, it exist now indicators that represent the different steps in the customer decision path. for the hotel, this online reputation can raise the demand and also take on different pricing strategy to maximize revenue.
ORM is for me the key driver of revenue maximization in the future. hotels have to manage it and adopt strategies in order to take the best benefit from this new tool and also optimize rates distribution channels revenue.