ASAP

What is Asat? 

ASAT means "Any Screen Any Time"

Give 3 non traditionnal example from the slideshare

Sport machine

Car 

Watch 

What is meant by mobile enhanced experience?

mobile enhanced experience refers to using mobile devices in situations where all you have is your mabile to enhance your experience. Such as when visiting a city, from a bus you see a restaurant you want to try. you type the name of the restaurant into your mobile to be able to coma bk later and try the restaurant. This create a positive experience and enhances your trip, through simple acts on your mobile device.

How could an hotel provide a mobile enhance experience? 

an hotel could provide real time information about its room's availability, a virtual visit of the hotel for people hesitating to come. 

Using Vine, it could make short videos with break first preparation, few words from the employees, pictures of each rooms, non private events that are takin place in the hotel, sightseeing around the hotel...

List the customer decision journey digital touch points shown in one of the scenarios

* watchin tv

* website on mobile phone

* website again with the computer

* calling to make a reservation 

* check emails with mobile phone